A focus on content discovery
Personalized Content: Moving from General to Individual
Personalization reduces "choice paralysis" by surfacing content relevant to the user’s specific context.
- Persona-Driven Navigation
We took a holistic approach, integrating insights from our thorough research phase into a persona-driven design. This strategy was closely aligned with findings from search behaviour and feedback, ensuring that the website's navigation system addressed the challenges identified. The approach received high commendation during our design thinking workshop, reinforcing its value among stakeholders. - Tailoring Search to User Needs
Popular Topics, Predictive Text and Suggestions, Featured Results and Dynamic Filtering, Synonym Support and Typo Correction.
This search enhancement aligns with our user-centric content strategy, mitigating the issues of content discoverability and navigation complexity identified in our initial research. By simplifying access to information and empowering users with robust search tools, we've made significant strides in creating a more intuitive and user-friendly digital experience.
Persona-based navigation
Advance search
Wireframes: Visualizing the user story
Sketching the basic layout and defining the placement of key elements
- Structural Layout
Starting with low-fidelity wireframes, we outlined the basic layout and structure of key pages. This included the placement of elements such as navigation menus, content areas, and interactive components like forms and buttons. - Interactive Elements
For complex tasks such as license applications, the wireframes detailed how users would interact with form fields, tooltips, and guidance notes, ensuring that the process was intuitive and straightforward.
Black & White wireframing without colors and content, focusing on UX and templating
Ensuring all interactive elements are accounted for
Comprehensive design style guide
I aim to harmonize the brand’s visual identity through a robust style guide that scales consistency.
By weaving WCAG-compliant accessibility—specifically high-contrast visuals and optimized typography—into our core design principles, I transform universal usability into a central pillar of the brand identity.
- Design Style Guide: The Blueprint for Consistency
The Design Style Guide stands as the definitive blueprint for our digital ecosystem. It meticulously details the aesthetics from colour schemes to typography, and iconography, ensuring visual harmony across all interfaces. Critically, the guide extends beyond aesthetics; it provides explicit guidelines on the appropriate use of components. This meticulous guidance ensures that when divisions create content, they do so with clarity, choosing components that align with the intended function, furthering content comprehension and interaction. - Adherence to Web Content Accessibility Guidelines (WCAG): Commitment to Inclusivity
Our adherence to WCAG's AA level is not only about compliance but is a testament to our commitment to inclusivity. The Design Style Guide dictates a selection of colours and fonts that meet the required contrast ratios, thus catering to users with diverse accessibility needs. This strategic decision plays a crucial role in ensuring that every user has equitable access to our digital content, which is particularly beneficial for mobile users who rely on clear contrast for readability on smaller screens.
A style guide that promotes the brand and commit to accessibility